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SEO Forum • View topic - Top 10 Search Engine Positioning Mistakes

Top 10 Search Engine Positioning Mistakes

Ask your questions about the best ways to optimize your site to rank highly in the search engines. Learn how to fine tune your website for optimal search engine ranking and SEO.

Moderator: John55

Top 10 Search Engine Positioning Mistakes

Postby rajiv123 » Sat Jul 24, 2010 7:47 pm

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.
rajiv123
 
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