A search-friendly Web site isn't only about being Google-friendly. Sounds a bit astonishing coming from a search engine marketer, doesn't it?
Search friendliness isn't only about Google, Yahoo, MSN Search, Teoma, or any other crawler-based search engine or human-based directory. Search friendliness is first and foremost about site visitors. Having a search-friendly site is far more important than having a search-engine-friendly site.
Ad Agency Issues With SEM Firms
I have to credit my colleague Dana Todd of SiteLab for setting the wheels in motion. In her presentation at the Search Engine Strategies conferences, Todd points out one of the biggest complaints ad agencies have about search engine marketing (SEM) firms is, "SEMs want to make Web sites ugly."
My gut reaction to that statement? Well, I was offended. I often feel agency-based site designers are more concerned with eye candy than user-friendly Web sites.
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