Search-engine friendly web design is comprised of many elements, not only URL structure. Search-engine friendly design is also not haphazardly throwing text links on a web page. Allocation of screen real estate, use of color, font/typeface selection and formatting, use of graphic images and multimedia elements, file format, categorization, and labeling are important components of the design process. A person who truly comprehends search-engine friendly design knows how to combine all of these elements to meet user expectations, accomplish business goals, and meet the terms and guidelines set forth by the major web search engines.
Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive and the author of the book Search Engine Visibility. The 100% Organic column appears Thursdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.