Search engine optimization (SEO) professionals help make content easy to find via the commercial Web search engines. Web site usability professionals help make content easy to find on a web site. The string that binds these two groups together is the scent of information. People utilize information scents to locate and discover the products, services, and information on your web site.
In this interactive session, Shari shows you how to make your web site content findable, usable, profitable, and, yes, rank better in Google.