Is Social Media Traffic Good For B2B Lead Generation?

Moderator: John55

Is Social Media Traffic Good For B2B Lead Generation?

Postby rajiv123 » Fri Jul 02, 2010 7:07 am

Social media marketing has proven to be very successful for B2C marketing, but how is it for B2B marketing?

Not that good according to a study by lead generation provider LeadForce1. LeadForce1 looked at where visitors to B2B Websites from social media sites like Facebook, Twitter, LinkedIn and Wikipedia went.

There conclusion was that traffic from the top social media sites were generally uninterested in product or contact pages, suggesting they were not in the market for the company’s products or services.

Visitors from Facebook were most likely to check out a company’s “about” page or blog posts. Read more... (220 words, 4 images, estimated 53 secs reading time)

This is a preview of Is Social Media Traffic Good For B2B Lead Generation?. Read the full post (220 words, 4 images, estimated 53 secs reading time)
rajiv123
 
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