Social Media Optimization (SMO)

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Social Media Optimization (SMO)

Postby rajiv123 » Sun Jul 11, 2010 8:28 am

Today I heard for the first time the term Social Media Optimization. I thought this was a facinating new thing and started researching it. I was amazed that there was already a wikipedia text about it, but most interesting is the social media optimization blog by David Wilson. Apperently it has been existing for quite some while, but why is this term not used more often because it makes so much sense to me...

Everybody in online marketing is constantly talking about SEO, SEM... and all the nice abreviations, but not SMO. I think this should get more recognition, because more and more companies are also starting to use this feature (they are just not familiar with the official term). I will definately try to convince the company I work for to create, next to our SEM, SEO and Display Advertising, to start using SMO for our blog sub-department and soon also including much more that deals with social media. Hopefully my colleague will soon be promoted to SMO manager !

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