15 Responses to “Slash Pay-Per-Click Costs Using Negative Ke

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15 Responses to “Slash Pay-Per-Click Costs Using Negative Ke

Postby rajiv123 » Fri Jul 02, 2010 6:56 am

Greg,

Wow, that’s *really* unusual to make money on a keyword that includes the word “free”!

Instead of just removing free as a negative keyword in your campaigns, what about actually adding keywords like “free online event registration” and putting them in their own ad group with their own special ad targeting the freebie-hunters?

By having these KWs grouped together into a special ad group, you’ll be able to see – at a glance – whether these freebie keywords as a group are profitable for you. Or maybe you’ve already done this!

In any event, thanks for reading and thanks for your great comment!
-Traci
rajiv123
 
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