How to Create Pay Per Click (PPC) Ad Campaigns for a Local B

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How to Create Pay Per Click (PPC) Ad Campaigns for a Local B

Postby rajiv123 » Sat Jul 03, 2010 4:40 pm

This step is the key to getting targeted, low cost leads. First you need to make a base list of keywords that people would use to find a business like yours. For example, a Chinese Restaurant would use terms like: Chinese, Chinese food, Chinese delivery, etc. At this point put in as many words and terms as you can think of, you can always remove keywords later. Next you need to localize the list by making a list of locations your business serves and combine the two lists. The final list should contain all possible combinations of the two lists. This can be an enormous task, but there is a great tool that makes this very easy. Go to and enter your Zip Code, the Radius of your customer area and enter your base keyword list into the "Enter one keyword or phrase per line" box. Scroll down, click Submit and the page that comes back will have a localized list ready for you to copy in to the AdWords keywords box.
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