by rajiv123 » Sat Jul 03, 2010 4:41 pm
Let’s say you’ve hired a PPC agency to handle that aspect of your online marketing. And, you’ve also engaged a Conversion Rate Optimization firm [hint: FutureNow ] to optimize your online marketing for conversion rate. I would expect to work with your PPC agency if I need data, if I want to test different ad copy, if I want to test landing pages, and if I feel there are keywords that are ineffective or under-exploited.