Is There Overlap Between the Skill Sets?

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Is There Overlap Between the Skill Sets?

Postby rajiv123 » Sat Jul 03, 2010 4:41 pm

Let’s say you’ve hired a PPC agency to handle that aspect of your online marketing. And, you’ve also engaged a Conversion Rate Optimization firm [hint: FutureNow ] to optimize your online marketing for conversion rate. I would expect to work with your PPC agency if I need data, if I want to test different ad copy, if I want to test landing pages, and if I feel there are keywords that are ineffective or under-exploited.
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